What is digital maturity and why is it important for your organization?

Over the last few months, the way businesses operate and customers interact has changed dramatically due to the COVID-19 pandemic. The new business reality requires from organizations all around the world to respond quickly to the rapid changes and adapt smoothly to the renewed way of working. Among other things, the COVID-19 pandemic demonstrated which […]

How to Ensure Email Deliverability? A Step by Step Guide

Your email marketing campaign is ideally designed, your content is flawless and all your loyal recipients are more than happy to receive your messages. But… your email never arrives to their inbox. Why? Email deliverability is one of the greatest problems of every email marketing campaign. In this blog post, we will explain step-by-step how […]

Remote sales: Manage your sales territories from anywhere

Thinking outside the box and broadening your perspectives often requires questioning your basic assumptions. It’s common to hear that uniformity always produces positive outcomes. However, too much single-mindedness can actually produce inadequate results when it comes to crafting unique solutions required to close a deal. Every industry, market, and customer is unique. Customizing your sales […]

Email Marketing Automation: Five Examples & Workflows

When it comes to marketing automation, there’s no wrong place to start. All kinds of marketing automation can save your business time and money, as well as increase sales. That said, for most people, email marketing automation is the easiest place to get started. Even simple email automation can save time by allowing you to reach more people with less […]

ZOHO: The Most Successful SaaS Company You May Have Never Heard Of

I had the chance to attend Zoho’s annual analyst day which it held in Austin, TX, a few months back. I have been remiss in writing this up, but honestly, COVID19 and a few other things got in the way of knocking it out. Rather than give my readers a specific take on what I […]

Zoho Remotely: Maintain a productive working environment, no matter where your team is based.

As governments pass stringent social distancing restrictions and current situation forces employees to work from home in order to mitigate the spread of the COVID-19 pandemic, business as usual is no longer usual. Organizations suddenly have to support an entirely remote workforce. In order to facilitate that, while protecting their employees from the imminent health […]

What is a CRM and why does it matter for your business?

A CRM (Customer Relationship Management) is a company-wide business strategy with a core philosophy: Put the customer first. It is designed to enhance efficiency, reduce costs, increase customer loyalty and ultimately revenues and profitability. Apparently, customers are important as no business exists without its customer base. Therefore, the way a company manages its customer database determines […]

Scaling your customer experience

Whatever your small business does, if your product or service is popular, your business will grow – and potentially, quite quickly. While that’s an exciting proposition and deserved reward for all your hard work, when scaling your business there are various considerations with regards to your customer experience (CX). With a growing business comes a […]

Zoho revamps document management, says Canadian data centre coming in 2020

TORONTO — When Zoho CRM launched in November 2005, the company was known as AdventNet (it become Zoho Corporation in May 2009) and had just dipped its toes into the cloud world with its first cloud business app, Writer. The company had less than one million users. Fast forward to 2019, and Zoho now has over 50 […]

Zoho rearchitects Docs for group collaboration in new Zoho WorkDrive

Zoho has announced the launch of WorkDrive, a new document management system for its Zoho One platform. It is a fundamental redesign of their earlier Docs application, which Zoho determined simply was not able to serve as a file system for the platform. This announcement coincided with a broader one around momentum, in which the company stated that […]