Digital Transformation in the era of COVID-19

Digital Transformation

From businesses transitioning to remote work, to general lockdowns and stay at home orders, no one was fully prepared for what the world is facing almost a year now. The COVID-19 pandemic has changed dramatically not only the way we live but the way businesses operate as well. In just a few months’ time, this […]

How to Unlock Success in Digital Transformation

Digital transformation is the process of adopting digital technologies to fundamentally change an organisation in a strategic way. The COVID-19 pandemic has accelerated the need for digital transformation in business, as new working methods and approaches are required in order to survive in the new disruptive reality. Digital transformation is not just about technology. It […]

5 Reasons you Should Automate your Human Resource Processes

Human Resource

In the modern working environments, Human Resource professionals take an active role not only as advocates in the entire employee journey but also as strategic partners who are working to achieve the company’s vital goals. With significant transformational changes that all modern organizations experience, HR professionals are now more than ever, responsible for creating a […]

What is digital maturity and why is it important for your organization?

Over the last few months, the way businesses operate and customers interact has changed dramatically due to the COVID-19 pandemic. The new business reality requires from organizations all around the world to respond quickly to the rapid changes and adapt smoothly to the renewed way of working. Among other things, the COVID-19 pandemic demonstrated which […]

How to Ensure Email Deliverability? A Step by Step Guide

Your email marketing campaign is ideally designed, your content is flawless and all your loyal recipients are more than happy to receive your messages. But… your email never arrives to their inbox. Why? Email deliverability is one of the greatest problems of every email marketing campaign. In this blog post, we will explain step-by-step how […]

Remote sales: Manage your sales territories from anywhere

Thinking outside the box and broadening your perspectives often requires questioning your basic assumptions. It’s common to hear that uniformity always produces positive outcomes. However, too much single-mindedness can actually produce inadequate results when it comes to crafting unique solutions required to close a deal. Every industry, market, and customer is unique. Customizing your sales […]

Email Marketing Automation: Five Examples & Workflows

When it comes to marketing automation, there’s no wrong place to start. All kinds of marketing automation can save your business time and money, as well as increase sales. That said, for most people, email marketing automation is the easiest place to get started. Even simple email automation can save time by allowing you to reach more people with less […]

ZOHO: The Most Successful SaaS Company You May Have Never Heard Of

I had the chance to attend Zoho’s annual analyst day which it held in Austin, TX, a few months back. I have been remiss in writing this up, but honestly, COVID19 and a few other things got in the way of knocking it out. Rather than give my readers a specific take on what I […]

Zoho Remotely: Maintain a productive working environment, no matter where your team is based.

As governments pass stringent social distancing restrictions and current situation forces employees to work from home in order to mitigate the spread of the COVID-19 pandemic, business as usual is no longer usual. Organizations suddenly have to support an entirely remote workforce. In order to facilitate that, while protecting their employees from the imminent health […]

What is a CRM and why does it matter for your business?

A CRM (Customer Relationship Management) is a company-wide business strategy with a core philosophy: Put the customer first. It is designed to enhance efficiency, reduce costs, increase customer loyalty and ultimately revenues and profitability. Apparently, customers are important as no business exists without its customer base. Therefore, the way a company manages its customer database determines […]