Over the last few months, the way businesses operate and customers interact has changed dramatically due to the COVID-19 pandemic. The new business reality requires from organizations all around the world to respond quickly to the rapid changes and adapt smoothly to the renewed way of working. Among other things, the COVID-19 pandemic demonstrated which organizations were digitally ready to embrace the new reality and which ones were not.
The conversation around “digital business”, “digital transformation”, “digital readiness” or “digital maturity” isn’t something new. COVID-19 has accelerated this process and this new digital reality has become a new necessity for organizations in order to thrive.
Is your organization, however, mature enough for digital transformation?
What is Digital Maturity?
Digital Maturity is the ability of an organization to adjust to the new digital business environment, recognize the need for change and develop a digital transformation strategy that requires new working methods and approaches in order to survive in the challenging reality.
Organizations that have been pushed from digital infancy to digital maturity, follow the right strategy during their transformation journey, have a clear digital vision, simplify business processes and choose the right technology to address their needs. In addition, they promote a digital culture and inspire highly motivated employees.
Why is it important for your Organization?
In the new digital world, remaining up to date with the speed of change and the need for automation or data-driven technologies is crucial for the future business success.
Organizations with a high degree of digital maturity overcome old ways of thinking and obsolete technologies, are more agile and adaptable, create stronger customer relationships and therefore report higher net profit margins and increased revenue compared to the industry average.
Moreover, digital mature organizations have increased their competitive advantage, reduced workload and improved return on advertising spending. Organizations that have adopted a digital transformation strategy have significantly improved productivity by automating tasks and empowering employees to work more efficiently.
How to achieve digital maturity?
Companies that want to follow their own path in the digital transformation journey, utilize Repath to help them enhance their performance. Our experienced team of tech enthusiasts and strategic thinkers offer tailor made solutions to streamline processes with automation, eliminate time-consuming tasks and boost business growth.
Take a look at our case study for our client, My Greek Friend, who experienced a 72% decrease in leads management time and a surprising 89% decrease of monthly payroll expenses in less than 2 months.
Repath offers modern CRM and Marketing Automation solutions that support the workflows of all companies’ sizes -from small and medium enterprises with simple procedures to large enterprises with complex workflows and multiple departments.
Contact us for a free assessment of your company’s procedures and transform your business with Repath!